How important are low-fat foods?

In 2011, consumers told the America Dietetic Association that they were likely to increase their consumption of low-fat foods. In fact, low-fat foods were one of the top five categories in which consumers were most likely to increase consumption.

In a 2011 Harris poll, nearly half of the consumers surveyed said that fat content in food is “very important.” That’s 50 percent more than those who rated the presence of high-fructose corn syrup as important, and nearly five times more than those who thought gluten content was important.

Similarly, in a 2010 survey by the International Dairy Deli Bakery Association, two-thirds of respondents have made an effort to reduce fat in their diets. This is not surprising given that 64 percent have at least one member in their household that is concerned about being overweight. Eighty percent of those surveyed said nutritional labels are an important factor in deciding what bakery products to buy.

Despite their interest in reduced fat and calorie foods, consumers do not want to compromise on taste or satisfaction, especially when it comes to treating themselves or their family. Our research illustrates that using olestra, it is possible to create very compelling food concepts that consumers love. For those consumers who long for a great tasting, indulgent, reduced-calorie treat, the use of olestra does not present a barrier to trying these foods. In fact, when shown ingredient labels for these foods, three times as many people commented on the use of sugar and/or sweeteners than they did olestra.

What is olestra?

Olestra is a zero-calorie fat substitute used in place of high-fat cooking oils, shortening and butter in lower-fat snack foods and baked goods. Foods with olestra have the same great taste and consistency as traditional full-fat foods, but have fewer calories, lower total and saturated fat content and zero trans fats. Healthy living

How does it work?

Olestra is made starting from natural ingredients, including vegetable oil. It is processed in a special way, to create cooking oil or shortening that looks, cooks and tastes like ordinary fat, but because of its size, is not broken down by the body. Science

Traditional Fat Molecule

Olestra Fat Molecule

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Why olestra?

Olestra is an extremely versatile fat substitute that can be used in a variety of applications. From savory snacks to sweet baked goods, olestra is the right choice for reduced, low or fat-free foods that taste great. Olestra is FDA approved and backed by more than 40 years of scientific research proving it is safe to use and effective in supporting a healthy lifestyle.

Olestra is approved for use in a variety of pre-packaged ready-to-eat and ready-to-heat baked goods and baking mixes, and pre-packaged ready-to-eat foods. Available in a variety of formulations including oils and shortening, olestra can easily be introduced to your production line.

Nearly seven billion servings of lower-fat foods with olestra have been consumed over the past 15years. Let us help you deliver great-tasting, lower-fat versions of your foods. Healthy Living

Proven success with olestra

Busken Bakery in Cincinnati, OH has successfully used Olean for several years to improve its healthy product offerings for its customers. Witnessing an increase in health conscious consumers and in an effort to combat the impact of health concerns such as diabetes and heart disease, the Busken Bakery team sought to diversify its lower-fat offerings, while maintaining its reputation for great tasting baked goods.

With Olean, Busken was able to recreate the great taste of its famous iced cookie, but with half the fat and zero trans fat. Launched in January 2010, the Busken Bakery Skinny Cookie has become one of the bakery’s best-selling items, without negatively impacting sales of its original cookie. Olean has allowed Busken Bakery to expand into a new market of lower-fat foods and increase its sales potential.

Try a Busken Bakery Skinny Cookie for yourself to experience the taste of olestra: http://www.busken.com/skinny.html

“Cookies are one of our major categories but we saw a demand for healthy options. Using Olean, we were able to create a cookie that has the same flavor as our famous original cookie, but with half the fat.”

Dan Busken

Busken Bakery, Cincinnati, OH

Front of Package Labeling

Government regulators are updating front of package labeling to help better inform consumers about the foods they eat. A number of formats have been proposed, including a voluntary program adopted by the Grocery Manufacturers Association (GMA) that calories, saturated fat and sugar be clearly marked on all packaging. Front of package labeling will make it much easier for consumers to see the difference between lower-fat and full-fat options — good news for lower-fat foods made with olestra. Recent consumer research conducted by P&G found that front of package labeling will discourage purchases of high calorie and saturated fat foods in favor of those lower in calories and fat.

Olestra has zero-calories, unlike butter and oil that pack a high caloric punch, yet has the same great taste. That means foods made with olestra taste and cook up just as well as those with butter or oil, but will show lower fat and fewer calories on front of package labeling, making them more desirable to consumers.

Sample Nutritional Facts of a traditional sugar cookie

Sample Nutritional Facts of a sugar cookie made with olestra

The Technical Story: How Olestra can be Used

Olestra can be used in a variety of applications and its different formulations allow for easy adaptation to your product needs.

• Pre-packaged Ready to Eat (RTE) RTE & Ready to Heat (RTH) baked goods
• Baking mixes
• Bagels, biscuits, English muffins, bread, bread sticks (hard & soft)
• Cakes
• Cookies
• Corn bread & muffins
• Tortillas and taco shells (hard and soft)
• Croissants
• Crackers
• Doughnuts
• Muffins
• Pancakes, crepes, French toast & waffles
• Sweet pastries and pies (dough portion)
• Meat and vegetable pies and pastries (pastry portion)
• Rolls, sweet rolls and quick breads
• Pizza crust
• The cheese portion of pre-packaged RTE and RTH prepared foods
• Pre-packaged RTE frostings and icings
• Pre-packaged RTE mayonnaise
• Pre-packaged RTE ice cream and frozen yogurt
• Pre-packaged RTE breakfast/granola/nutrition bars
• Pre-packaged RTE chocolate confections (chocolate portion)

Olestra has been on the market since 1996, with nearly seven billion servings consumed. It is approved in the United States and 22 other countries as a fat replacement for use in snack foods and baked goods.

 

Formulations

Olean is available in several forms, from oil to shortening, for different applications.

PRODUCT	FUNCTION	RECOMMENDED APPLICATIONS
Olean - Soy - Cottonseed	Calorie free cooking oil, vegetable oil substitute	Potato chips, corn chips, brownies, muffins
BakeLean* All Purpose Shortening	Zero-trans, reduced calorie all-purpose shortening	Cookies, cakes, breads, pastries, pie crust, etc.
BakeLean* Donut Shortening	Zero-trans calorie free donut frying shortening	Donuts
ButterLean	Low saturates reduced calorie butter replacement	Icing, butter crème frosting, confections

 *Available from Aarhus Karlshams

These products are available for shipment in the following package varieties:

PRODUCT	PALLET	BULK	TOTE	DRUM
BakeLean* All Purpose	36 Cubes = 820 kg	T/T	N/A	N/A
BakeLean* Donut Shortening	36 Cubes = 820 kg	T/T	N/A	N/A
ButterLean	4 Drums	ISO, TT	900 kg	180 kg
Olean, Soy	4 Drums	ISO, TT	900 kg	180 kg
Olean, Cottonseed	4 Drums	ISO, TT	900 kg	180 kg

Olean Specification Summary

OLEAN BRAND	COTTONSEED OLEAN	SOYBEAN OLEAN	BUTTERLEAN
Application	Vegetable Oil Replacement	Vegetable Oil Replacement	Butter Replacement
ATTRIBUTES
Olestra, wt %	100	100	100
Triglyceride, wt%	0	0	0
Free Fatty Acid (as Oleic Acid)	0.1% max	0.1% max	0.1% max
Flavor	Bland	Bland	Bland
Peroxide Value; meq/kg	1.5 max	1.5 max	1.5 max
Modified AOM; ppm	100 max	100 max	100 max
Color; Lovibond Red	3.7 max	3.7 max	3.7 max
Moisture, %	0.1 max	0.1 max	0.1 max
Iodine Value, typical	80–100	80–100	62-68
Residue on Ignition	0.5% max	0.5% max	0.5% max
Octa, hepta and hexa esters	97% min	97% min	97% min
Octa Esters	70% min	70% min	70% min
Hexa Esters	1% max	1% max	1% max
Penta and lower esters	0.5% max	0.5% max	0.5% max

OLEAN BRAND	COTTONSEED OLEAN	SOYBEAN OLEAN	BUTTERLEAN
Application	Vegetable Oil Replacement	Vegetable Oil Replacement	Butter Replacement
PHYSICAL PROPERTIES
Complete Melt Point, deg F	140	140	140
Appearance	Yellow to white	Yellow to white	White Shortening
@ 10 oC	~11	~11	~44
@ 20 oC	~8	~8	~11
@ 30 oC	~6	~6	~7
@ 40 oC	~6	~6	~5

OLEAN BRAND	COTTONSEED OLEAN	SOYBEAN OLEAN	BUTTERLEAN
Serving Size:	1 Tablespoon (14g)	1 Tablespoon (14g)	1 Tablespoon (14g)
Amount Per Serving
Calories:	0	0	0
Total Fat	0 g	0 g	0 g
Monounsaturated Fat	0 g	0 g	0 g
Polyunsaturated Fat	0 g	0 g	0 g
Saturated Fat	0 g	0 g	0 g
Trans Fat	0 g	0 g	0 g
Cholesterol	0 mg	0 mg	0 mg
Sodium	0 mg	0 mg	0 mg
Total Carbohydrate 0g	0 mg	0 mg	0 mg
Dietary Fiber	0 g	0 g	0 g
Sugar	0 g	0 g	0 g
Protein	0 g	0 g	0 g
Vitamin A	0%	0%	0%
Vitamin C	0%	0%	0%
Calcium	0%	0%	0%
Iron	0%	0%	0%

* Nutrition Facts are presented for demonstration purposes only

THIS INFORMATION IS PUBLISHED FOR GUIDANCE AND IS SUBJECT TO CHANGE

Please contact info@olean.com to learn more about olestra.

• AAK/ Golden Foods website

ⁱ Bray, G., Sparti, A., et al. Effect of Two Weeks Fat Replacement by Olestra on Food Intake and Energy Metabolism FASEB J 1995;9:A439 (abstr).